SHOWCASE

Real work for a real shop.

A rolled ice cream shop asked us to make their menu impossible to walk past. Here’s a selection of what we created.

Case study: a rolled ice cream shop

The brief
A full menu of flavours at one price, a young crowd, and screens behind the counter that needed to sell the experience, not just list it.
The idea
A friendly ice cream mascot who shows up on every menu screen, with bold colours and one clear price. Bright, fun, and easy to read.
What we delivered
In-store TV menu boards, a 10-flavour ad campaign, a series of TV commercials, and short videos for Reels and Stories, all in one consistent look.

Selected work

Client branding has been removed for this showcase.
Four in-store TV menu boards (Our Creations, Our Specialties, Our Originals, and Hot Treats & New), each flavour shown in a cup with a friendly ice cream mascot
IN-STORE TV · 16:9
TV menu boards
Four menu screens, over 35 items, one price, and a friendly mascot that ties it all together, designed to be read from across the shop.
REELS & STORIES · 9:16
Reel opener
Slow-motion close-ups built to stop the scroll.
SOCIAL & WEB · 16:9
Product spotlight
A hero flavour, front and centre.
INSTAGRAM FEED · 1:1
Feed post
Fresh fruit flavours, made to look as good as they taste.

TV commercials

A series of short commercials, one per flavour, for the screens in store and social media. Here are highlights from six of them.
IN-STORE TV & SOCIAL · 16:9
Commercial highlights
Pours, swirls, and slow-motion toppings: the moments that make people stop and order.

Flavour campaign

Ten flavours, ten ads, one look. Each ad shows the flavour, its ingredients, the price, and a clear call to action.
Ultimate Chocolate ad: Rolled ice cream with chocolate sauce, cookie pieces, and dark chocolate
TV & SOCIAL · 16:9
Ultimate Chocolate
Strawberry Cheesecake ad: Rolled ice cream topped with fresh strawberries and graham cracker crumbs
TV & SOCIAL · 16:9
Strawberry Cheesecake
Taste the Rainbow ad: Rolled ice cream covered in rainbow sprinkles and fruity cereal
TV & SOCIAL · 16:9
Taste the Rainbow
Hawaiian Paradise ad: Rolled ice cream with strawberries, pineapple, and coconut flakes
TV & SOCIAL · 16:9
Hawaiian Paradise
Cookies and Cream ad: Rolled ice cream with chocolate cookies and chocolate sauce
TV & SOCIAL · 16:9
Cookies and Cream
Nutella Obsession ad: Rolled ice cream drizzled with hazelnut spread and chopped hazelnuts
TV & SOCIAL · 16:9
Nutella Obsession
Hazelnut Crunch ad: Rolled ice cream with roasted peanuts, waffle pieces, and chocolate drizzle
TV & SOCIAL · 16:9
Hazelnut Crunch
BisCoffee ad: Coffee rolled ice cream with caramelised biscuit cookies and caramel sauce
TV & SOCIAL · 16:9
BisCoffee
S’mores ad: Rolled ice cream with toasted marshmallows, graham crackers, and chocolate
TV & SOCIAL · 16:9
S’mores
Molten Lava ad: Chocolate lava cake with molten centre, served on a plate
TV & SOCIAL · 16:9
Molten Lava

Why it works

✓
One recognisable look across every screen and channel.
✓
The menu is easy to scan: name, ingredients, and one clear price.
✓
Motion and close-ups show texture that a photo can’t.

Keep exploring

In-store display graphics → Bright, readable graphics for the screens in your store, so your best offers get seen at the moment customers are ready to buy.Social media ads → Feed posts and Stories that feel like your brand and give people a reason to pause, look, and tap.Restaurants & cafés → From the daily special to a new seasonal menu, give customers a reason to come in or order before they’ve even read the price.
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